Fremad is a diagnostic career coach. It works out where you actually stand, maps the roads genuinely open from there, and helps you build the evidence that makes the next one yours. Not a chatbot that flatters you. Not a listicle written for everyone.
Careers are the largest financial decision most people never get help with. What exists is generic, flattering, or priced out of reach — and none of it starts by finding out where you actually are.
Articles and frameworks written for everyone, which is to say for no one. Useful right up until your situation has a specific detail in it — and it always does.
An AI assistant that agrees with your read of the situation and hands you a plan. It feels like progress. It changes nothing, because it never told you anything you didn’t already believe.
A good human coach costs €150–300 an hour and is worth it. Most people will never buy one, and the ones who most need the diagnosis are the least likely to.
The missing piece isn’t motivation. It’s diagnosis — what is actually true about where you stand, and what is actually between you and the next thing.
Role requirements come from ESCO — the European Skills, Competences and Occupations classification, maintained by the European Commission across roughly 3,000 occupations. It is a public reference you can check yourself. Type a job title and see exactly what the app sees.
ESCO is published by the European Commission and is available at esco.ec.europa.eu. Fremad is not affiliated with or endorsed by the European Commission — it reads the same public data anyone can.
Diagnose, map, prove, move. Each one feeds the next, which is why the coach gets more useful the longer you use it rather than less.
A conversation that asks what’s actually in the way before it suggests anything. It will disagree with you when the evidence does, and it will say when it doesn’t know — both of which are the point.
Your history so far, and several genuinely different routes forward — with what each actually requires, drawn from ESCO rather than from a hunch. Pick one to focus on and the rest of the app follows it.
Every win carries a tier that says how well it is backed: something you stated, something you measured, or something a colleague confirmed. Your public profile shows the tier, so the reader can weigh it.
Small, specific moves aimed at the gap you chose — sized to a week, not to a New Year’s resolution. What you actually do gets logged, and it’s what the coach reasons from next time.
Everyone’s CV says “drove significant growth”. Nobody’s says how anyone would know. Fremad grades each achievement by how well it is backed, and shows the grade to whoever you share it with.
You said it happened. That’s a legitimate starting point and it is labelled as exactly that — nothing more.
There’s a number attached, and a way the number was arrived at. Still your account, but now it’s falsifiable.
A named colleague received an email, opened it, and confirmed the win in their own words. Their name and their words travel with it.
Endorsed is not Verified. We confirm that the person at that email address said yes. We have not checked that they are who they say they are, and we don’t claim to. That’s why the badge says Endorsed. A product that grades other people’s claims has to be exact about its own.
One conversation is enough to know whether this is different from what you’ve tried. Sign in with your email — there’s no password and no card.
Available in English, Danish, Norwegian and Swedish.